Free checklist
Website Checklist for Contractors & Local Service Businesses
15 practical checks that turn visitors into calls. Tick them off in ten minutes.
Contact & calls
- Phone number at the top of every page
Visible without scrolling, on desktop and mobile.
- Tap-to-call on mobile
The number is a real link; one tap starts the call.
- A short quote or contact form
Name, phone or email, and the job. Nothing more.
- One clear call to action per page
“Call now” or “Get a free quote”, not five competing buttons.
Trust
- Real reviews, with names
Three to five recent reviews near the top, or a link to your review profile.
- Photos of your own work
Real jobs and real people beat stock photos every time.
- License, insurance & guarantees
Show them clearly. They answer the question customers don’t ask out loud.
- An up-to-date site
Current year in the footer, no broken links, no dead offers.
Mobile
- Readable without zooming
Text at least 16px, buttons big enough for a thumb.
- No pop-ups blocking the screen
Let visitors see your services before you ask for anything.
Speed
- Loads in under 3 seconds on a phone
Test it on mobile data, not your office Wi-Fi.
- Compressed images
Large photos are the #1 cause of slow small-business sites.
- Secure (https)
A padlock in the browser bar; no “Not secure” warnings.
Local SEO basics
- A page for each main service
“Drain cleaning” and “Water heaters” each get their own page.
- Business profile complete & consistent
Name, phone and hours match everywhere they appear online.
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